Powered byAcceleon Data Doctor
Data Doctor keeps your customer database clean, current and complete. Fix outdated contact details, append the attributes you are missing, and verify every record against high quality Australian reference data.
The problem
Your marketing budget is being spent reaching customers who are no longer there. Inaccurate and incomplete records quietly erode every campaign.
Between 30 and 40 percent of marketing campaigns fail because of inaccurate customer data.
Old addresses, disconnected numbers and dead email addresses mean missed opportunities.
Missing attributes lead to poor personalisation and messages that do not resonate.
PO boxes and stale records mean you are paying to reach customers who are not there.
How it works
A self-service platform, or connected to your CRM. Upload, map your columns, and get cleaner, richer data back in real time.
Load a CSV, TXT or Excel file, or connect your existing CRM.
Self-service, bulk ready
Confirm the data type of each column and identify person attributes, so records are matched and updated correctly.
The same mapping as Lock Box
Records are cross-referenced against high quality Australian reference datasets to fix, update and append.
Real-time processing
Get updated records, appended attributes and an accuracy report on your database.
Export or write back to your CRM
Capabilities
Correct and refresh addresses, phone numbers and email addresses across your database.
Turn undeliverable PO box records into real residential and business street addresses.
Add gender, age band, location and demographic insight for better targeting and lifecycle marketing.
Map columns and person attributes so data is assigned to the right person.
Use the easy self-service platform, or integrate with your existing systems, with real-time and bulk processing.
Generate reports on the accuracy and completeness of your database, so you can measure the lift.
The impact
Less wasted marketing spend
Better personalisation lifts response
Stop reaching dead ends
Save time and resources
Case study
A charity's donor database was too incomplete to act on. Data Doctor made it usable again.
A large charity managing an extensive donor database was struggling with incomplete, outdated and inaccurate contact information, which limited its ability to profile donors, personalise outreach and maximise fundraising. Using Data Doctor, the organisation cleansed and enriched its donor records, appending verified addresses, alternative contact numbers, email addresses and key demographic attributes such as date of birth, for a more complete and reliable donor view.
Outcome
Case study
A marketing partner to professional sports clubs needed to reach the right fans. Data Doctor gave them the detail to do it.
A marketing partner working with several professional sports clubs needed to improve the accuracy and relevance of its communications and advertising, but had limited visibility across location, income, age, household composition and propensity to spend. By enriching customer records with verified demographic, spend and contact data, Data Doctor enabled more accurate profiling and targeted segmentation across digital channels.
Outcome
Customer story
“Acceleon has played a key role in helping us clean and enrich our clients' fan data, helping to power metafan's advanced profiling and segmentation capabilities. Their intuitive data hygiene tools have made a tangible impact, streamlining our processes and elevating the quality of insights.”
Privacy and compliance
Your customers' privacy is protected while you unlock the value in your data.
Built to international information security standards.
All data stored and processed securely onshore.
Full adherence to Australian privacy law.
Strong encryption protects customer data end to end.
Product line
Acceleon Data Doctor
A white label data cleaning and enhancement platform that cross-references your customer database against high quality Australian reference data to fix, update, append and report.